Leadership Brand Package
Foundational Competencies are required of any leader in any organization to be effective- these are the Leadership Code™ and account for 60 to 70% of overall leadership effectiveness. Differentiating Competencies are unique to your leaders. These competencies are how your leaders connect employees to customers in order to ensure the desired customer experience. They account for the remaining 30 to 40% of effectiveness.
Does your competency model differentiate your leaders according to customer expectations? A successful firm has a brand, or identity in the mind of its best customers, that creates value. This firm brand should translate to the leadership brand by ensuring that leadership competencies reflect customer expectations.
The RBL Leadership Brand Package is designed to: 1) Renew your Foundational Competencies. We help to determine the extent to which your foundational competencies are comprehensive and balanced; and 2) Identify and agree to your Differentiating Competencies. We have a comprehensive program designed to accomplish this.
Download a flyer about the Leadership Brand Package
