The Why Of Work
By Dave Ulrich & Wendy Ulrich,
What do leaders do to succeed in today’s changing economy?
How do leaders build sustainable value?
What inspires you to win?
In this powerful new book, world-acclaimed leadership expert David Ulrich teams up with clinical psychologist Wendy Ulrich to explore the “why” of work—the common driving force behind every successful organization. Once you learn how to harness this force, you can:
- MAKE MEANING in the workplace—to bring out the best in everyone.
- CREATE VALUE for your employees, your customers, your company, and yourself.
- BUILD HOPE for the future by building “the abundant organization.”
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